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FUSE CONTENT

Put Your Experts’ Knowledge To Work

When you collaborate with Fuse’s team of creatives, you get high-quality engaging digital learning content that drives performance.

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Who we are working with

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What Is Fuse Content?

Working With You To Let Your Passion Shine Through

Fuse Content is a team of highly skilled animators and videographers with backgrounds in video production, education, storytelling, and documentary filmmaking. We work with you to scope your key learning objectives and create high-quality, engaging content that aligns with business performance. Our team works closely with you to draw out a passionate narrative from your subject matter experts in their own words, in ways that resonate with your audiences and offer you a new perspective on what digital learning can be.

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How Does Fuse Content Work?

We Partner With You For Content Success

To begin, we work with you to identify key learning objectives that align to business performance and value. We evaluate your current digital e-learning and propose ways to evolve your existing materials into narrative-based instructional media. From there, we can also design new material from the ground up if needed. Then, our team collaborates with your subject matter experts to produce an array of content, such as journalistic interviews, scenario-based deconstructions, animations, interactive content, VR, 360 video, scripts, and other bespoke marketing materials.

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Our Core Content Strategy

Seeing Is Believing … And Learning

Our approach emphasises audio-visual over traditional media such as SCORM, scripts, and teleprompters. Employees today don’t want to learn that way. They want to consume content the same way they do in their personal lives. We favour engaging, bite-sized pieces of information that they can get to exactly when they need to. What we really pride ourselves on is visualising the key messages or learning objectives through animation. We transcribe all of the content captured and animate those objectives in the most captivating way to ensure audiences understand, engage, and, most importantly, remember what they are learning.

FORMATS WE WORK WITH

People love rich media. We create videos, articles, or podcasts.

KEEP CONTENT BITE-SIZED

Videos and articles should be 3–5 minutes to keep people engaged.

MAKE CONTENT REUSABLE

Our content is well structured, search optimised, and ready to be discovered when it’s needed.

DIGITAL FIRST CAPTURE

Remove the barriers to knowledge — capture your subject matter expertise directly to video or audio.

MOBILE-FIRST DESIGN

70% of the world’s video is consumed via mobile, so we start with this in mind.

ONE THEME PER SCREEN

We make sure the message you need to get across is loud and clear.

JOURNALISTIC APPROACH

Capture authentic knowledge and passion with unscripted interviews.

CURATE FOR CONTEXT

Provide structure and context so knowledge can be found quickly and easily.

LET CONTENT FLOW

Providing frequent content updates drive engagement and build habits.

FORGET THE JARGON

Keep content universally understood and provide greater depth in subject matter communities.

PUBLISH CORRECTLY

Engage your audience by thinking like YouTube and Facebook: Title, Time, and Thumbnail.

CLEAR DELIVERY STRATEGY

Make sure there is a plan on how the information will get to your employees.

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MEET THE TEAM

Say hello to the creative team behind Fuse Content

Ryan mcBride
Ryan Mcbride
Global Head of Content

Media savvy film fella. Leader of the gang. Applying narrative to education for the masses.

Alex Gersbach
Alexandra Gersbach
Senior Operations Manager

Master creative chaos organizer. Film geek and someone who gets things done.

Magnus Claussen
Magnus Clauseen
Content Lead (Cape Town)

Animator of the things. Leader of the fabulous Cape Town Team. Audio contortionist. Wizard of the decks!

Dale Bennett
Dale Bennett
Senior Content Manager

Talkative tech head. Problem solving person. Bringing energy and innovation to every project.

Alison James
Alison James
Content Lead (UK)

Creative. Vector and pixel popper. Writing up-and-running projects to deliver impactful messages. Camera and vintage LEGO enthusiast on weekends.

Darren Campbell
Darren Campbell
Content Lead (UK)

An interactive, motion graphics extraordinaire. Combining the best visuals, animation, and interaction into fun learning experiences. I also like dogs and cake!

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Stefano Passoni
Senior Digital Media Designer

Top-notch design and top-notch pasta! Always pushing our team to grow and enjoy life.

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Sarah Bailey
Digital Media Designer

If she were a dessert she’d be a knickerbockerglory! Your go-to for all things filming, animation, and design... Just be sure to accompany with a large cup of tea!

Charlotte Dyson
Charlotte Dyson
Digital Media Manager

Animator and designer extraordinaire! Charlotte exudes creativity, priding herself in beautiful and engaging designs and animations.

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Thejal Mathura
Digital Media Manager

Mega cat energy. Animator, graphic designer (LOVES layout design), illustrator, and violinist. Writes and illustrates children’s books on weekends.

Nicole Hendricks
Nicole Hendricks
Digital Media Designer

A quiet animator that enjoys designing cute characters, creating fun videos, and confusing everyone with her taste in music.

Murray Knox
Murray Knox
Digital Media Designer

Kick ass designer and a kick ass pirate. His elegant designs will wow you and his Halloween costumes will blow you away.

Sheldon E
Sheldon Elliot
Junior Digital Media Designer

A person who cannot say no to a challenge. A designer with an unquenchable thirst for knowledge and the desire to grow, which is purely fuelled by copious quantities of caffeine.